River Crossing: I Want to Communicate With You is a public art project, developed by Joshua Sofaer, to give the residents of Sacramento and West Sacramento the opportunity to name the public docks after someone.
I was brought on to the project to help create an outreach initiative that included an animated video explaining the project, informative brochure, and outdoor advertisements to gain interest in the project and to collect written stories about the nominees.
I based identity of the project on the color pallet of nautical signal flags, which helped keep the visuals simple and allowed me to be more abstract with diversity.