Your face shape is unique and can be easily complemented with the right glasses or sunglasses if you know what to look for. Eyeconic® made that process even easier by creating a campaign centered around a video explaining what to look for in a frame to best fit your face.
Accompanying the video was a module on the site’s “How to Buy Eyewear” landing page. The module provided the videos information in a simple scalable formate as an alternative to watching the video. The module also provided links to sorted product pages based on each shape category.
Produced in a collaborative environment working at VSP.