Eddy's De Luxe produces quality pomades, hair dressing and waxes for men. Based in Sacramento, and shipped internationally.
Owner Rea Macsems, a barber by trade and lover of all things 1950s and Rockabilly, created her first line of pomade, Cock Grease, in 2007. Then in 2017 launched Eddy’s De Luxe to reach a larger more general audience.
Rea still wanted the new label to relate to her current products. Where Cock Grease catered to the rat-rod and Rockabilly scenes, Eddy’s would focus towards the more refined straight-laced.
Both the mark and labels draw inspiration from trade mark logos and industrial typography from the 50s and 60s to connect Eddy’s look and feel to blue collar Americana.