Situated in the heart of Sacramento’s Arts District and named after the city’s flower, Camellia is an independent wholesale coffee roaster and cafe.
Co-founders Ryan Harden and Rob Watson needed an identity that set their brand apart from a city filled to the brim with coffee shops.
Looking at other coffee shops in the Sacramento area I wanted to move as far away from what was typically expected. Rather than putting the logo front-and-center we chose to celebrate the coffee itself with a color pallet and illustrations inspired by the flavors or special process of each roast.
Cafe photography courtesy of WOOL design.